All countries around the world have made significant progress in the consumption of bottled water, driven by the pursuit of better health and a renewed appreciation for natural products. Water, as a basic necessity, was not traditionally considered a premium product. However, both nationally and internationally, the consumption of bottled water and related products continues to grow steadily.

To highlight the unique qualities of different bottled waters, a Water Bar is set up, where visitors have the opportunity to discover and taste a variety of brands operating in the international market.

The TERMATALIA 2026 Water Bar will showcase a selection of brands seeking to strengthen their position in the Spanish and international markets, as this initiative offers excellent media exposure and visibility.

The Water Bar consists of a dedicated exhibition area where each brand can reserve a display space to promote its products. The area is staffed by trained personnel who offer tastings of the different bottled drinking waters to TERMATALIA visitors, while also explaining and highlighting the distinctive properties and benefits of each brand.

Companies participating in the Water Bar will also gain access to the 21st International Water Tasting Competition, where an international jury will select the best waters in each category. The results will be published and promoted through various media outlets, providing additional recognition and visibility for the winning brands.